The endangered store front sign

Store Front – The Disappearing Face of New York by James T. Murray and Karla L. Murray documents the lost art of graphic signage. Much like illustrated movie posters and hand drawn magazine ads, we don’t see signs with this type of flair anymore. In fact, in the eight years it took the authors to complete this book, one third of the stores in it closed. We love the variety of fonts and colors. There’s a definite style in each store’s appearance, but it happens without any rigidity or rules. The composition feels natural, rather than designed like a “Best Buy” or “Gulf” gas sign. You can find the book here. Thanks to How to be a Retronaut for the turn on.

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