OK Go needs and gets music videos to be an art

Alright, so last Sunday’s Super Bowl may not have gone the way that those of us here in New England would’ve liked, but at least the commercials kept us entertained, right? Right?
The Chevy commercial for their new car, Sonic, had a true work of art buried in it. The tv ad featured only short clips from the new music video by the band OK Go. Strangely enough, even if you can’t name any of their songs, chances are that you’ve seen some of OK Go’s past music videos. They involve Rube Goldberg-esque set-ups and other complicated arrangements done in one take.
For their song “Needing/Getting” the band conceived a video that took four months of preparation and four days of filming. They used over 1000 instruments set up along a two mile-stretch in the desert on the outskirts of L.A. – 288 guitars, 55 pianos, and 1,157 homemade ones including the car itself, outfitted with pneumatically run retractable arms. The audio was recorded live, including the vocals. Yes, the lead singer is doing his own driving throughout. It occurred to us as we were watching that he had to keep the car going at just the right speed without slowing down or speeding up while the “instruments” were being played.

For a little bit of perspective, here’s OK Go’s first music video from 2006.

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